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BRAND FEEDBACK

"Alice has been absolutely fundamental to the success of DROP IT and SHRINE as a whole and should be so proud of all the amazing projects she has worked on and created! Alice is the only person since SHRINE launched that I have felt confident in running with the creative and the sign off process! Alice's hard working attitude will take her far. I'm excited for her future career!"

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Jenna Meek

Founder of SHRINE/REFY BEAUTY

WHAT I DID

As Senior Campaign & Branding Executive of SHRINE, I was responsible for maintaining our strong brand image, ensuring this was aligned with our values and clearly communicated our vision. One year post-launch of DROP IT, I refreshed the branding and campaign vision, focusing on the 'multi-use' & 'create any shade' USPs of the hair dye drops. To maintain cohesion across all channels I redesigned the SHRINE website and established new branding and social guidelines.

 

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BRAND

SHRINE

TYPE OF CLIENT

Beauty / Hair Colourants

DELIVERABLES

  • Campaign concept & direction

  • Creative direction

  • Project management

  • Graphic design

  • Social media strategy

  • Website design 

  • Packaging design

DROP IT REFRESH

PREVIOUS

As Senior Campaign & Branding Executive of SHRINE, I was responsible for maintaining our strong brand image, ensuring this was aligned with our values and clearly communicated our vision. 

 

One year post-launch of DROP IT, I refreshed the branding and campaign vision, focusing on the 'multi-use' & 'create any shade' USPs of the hair dye drops. To maintain cohesion across all channels I redesigned the SHRINE website and established new branding and social guidelines.

 

​

WHAT I DID

BRAND FEEDBACK

"Alice has been absolutely fundamental to the success of DROP IT and SHRINE as a whole and should be so proud of all the amazing projects she has worked on and created! Alice is the only person since SHRINE launched that I have felt confident in running with the creative and the sign off process! Alice's hard working attitude will take her far. I'm excited for her future career!"

​

Jenna Meek

Founder of SHRINE/REFY BEAUTY

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