Task: Propose a solution based on research that could increase the success of the brand in the contemporary fashion landscape.
My solution: To create a program that recruits young creatives who are exploring an unconventional and contemporary approach to Britishness , training them to a level where they contribute to the creative direction of Paul Smith. To introduce creatives to the brand who will infuse fresh ideas with a youthful take on the contemporary landscape.
My role: Idea generation, concept development, creative and art direction, graphic design, report writing and research. Creative concept is a quirky approach to British traditions including Chip Butty, Iced Bun.
The 'Iced Bun' artwork won the Nottingham Trent University design competition and was used to advertise the Art & Design degree show.
If you're interested in working together, please tell me a little bit about your project scope/deliverables, timeline, and budget!
I specialise in branding and creative direction but I'm also also open to other projects such as merch design, editorial and book cover design, posters, packaging and more! If you just want to say hi, feel free to reach out using the form on my homepage!